It seems to us that now, more than ever before, we are in the need of a HUG and our inspiration for the models in front of you comes from the BREATHABILITY, LIGHTNESS AND SOFTNESS of the hug. We have tried to transfer that experience to our knitwear and fabrics that will hug You.

The basic principles of this collection are LIGHT, COMFORTABLE AND SOFT, and multifunctionality is the motif of each clothing item, so you get the impression that by buying one item of clothing or accessory you get more pieces at the same time, which is one of the basic principles of sustainable fashion that we as a fashion brand are forever faithful to.


HUG small bag

6,500.00 рсд

HUG big bag

7,500.00 рсд

hug PUF dress

12,000.00 рсд 8,000.00 рсд

hug MIDI skirt

7,400.00 рсд

hug FRAK shirt

6,600.00 рсд

hug MIDI sweater

11,000.00 рсд


7,400.00 рсд 6,600.00 рсд

BIG hug scarf

10,000.00 рсд

hug PUGG blouse

6,600.00 рсд 3,200.00 рсд

hug poncho RHOMB

7,000.00 рсд

hug INDIA dark

9,000.00 рсд